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The online channel represented nearly half of monthly sales usually in 2019. In addition to its own app and site, Sweetgreen has actually also entered collaborations with meal delivery companies. Nevertheless,  This Site  with B2B sales are not captured as Sweetgreen transactions in Bloomberg Second Procedure's data.

Sales decreased 39 percent year-over-year in March 2020 and 70 percent year-over-year in April 2020. In mid-March 2020, Sweetgreen briefly transferred to a digital-only ordering experience, causing nearly all sales in April and May 2020 originating online. For 2020 in general, a monthly average of 77 percent of Sweetgreen's sales happened online.

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Quickly before the Sweetgreen IPO announcement, the company's sales almost reached pre-pandemic levels, with May 2021 sales only 7 percent below that of May 2019. More customers are likewise going back to Sweetgreen's brick-and-mortar locations; in May 2021, 68 percent of sales were online. Online consumers buy more typically and have greater retention rates Customer transaction information shows that for Sweetgreen, the variety of online deals per client is regularly higher than retail deals per customer.

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3 monthly, compared to 1. 5 for retail. The variety of monthly transactions per client throughout both channels decreased when the pandemic hit, dipping to 1. 0 deal for retail and 2. 0 for online in April 2020. Ever since, average transactions per client for retail has been slowly approaching pre-pandemic levels while typical month-to-month online deals have held relatively consistent.

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0 for online and 1. 5 for retail. Likewise, month-over-month consumer retention is consistently greater for the online channel than the retail channel. In May 2021, month-over-month retention for online clients was 48 percent, compared to 30 percent for retail. Month-over-month retention rates both for online and retail channels have been lower during the pandemic compared to before the pandemic, with a substantial dip in spring 2020 that referred shelter-in-place orders and the temporary shift to online-only service.

consumers. As a result, we might reiterate historic data, including our blog content.